What you get inside BE YOU
🧘 Fitness & Yoga: Free weekly classes, online and in-person
🧴 Skincare & Beauty: Expert-led tutorials, trending products, exclusive pop-ups
🧠 Motivation & Mindset: Monthly themes, journaling prompts, real talk
🍽️ Nutrition Tips: Clean eating guides + hormone-friendly habits
🏖️ Retreats & Events: VIP invites to pop-ups, spa days, and full luxury retreats
THIS MONTH'S FOCUS:
June is Skin Care Month
We’re going deep on glow this month—expert tips, trending treatments, and invites to our exclusive member events at Dr. Barbara Sturm 💫 New members get a FREE gift + early access to RSVP.
UPCOMING RETREATS:
Parents Connect Day Retreat (for IMG Academy families) – Aug 26, St. Regis Resort, Longboat Key, FL
Wellness + Beauty Immersion – Nov (Date TBA), St. Regis Resort, Longboat Key, FL
WHY WOMEN LOVE BE YOU
"Both (Kim & Krista) are awesome role models and an inspiration! I have enjoyed the camaraderie, resources, guidance, and motivational support. Thanks for all you do and have done to help me and everyone around you!" -Diane
"I bought a gym membership and have been going consistently for 10 weeks! I threw out all of my old make-up and started over. Thank you BE YOU for making me feel like a better version of me" -Tanya
"After hearing the sleep expert, we pulled the trigger and bought a new mattress." -Christine
JOIN THE MOVEMENT
Become a BE YOU Member and start your journey today.
- Monthly digital wellness packs
- Invitations to real-life pop-ups
- Guest speakers and skincare exclusives
- Connection with like-minded women
Mission & Vision
Our Vision
To empower women to be themselves—fully and unapologetically—while becoming the very best version of who they’re meant to be. We believe every woman deserves a life filled with purpose, clarity, and confidence. Through personal growth, wellness, and intentional action, our vision is to guide you toward the life you’ve always imagined—one bold step at a time.
Our Mission
Our mission is to deliver world-class life coaching and transformative wellness experiences that help women reset, recharge, and rise. Through curated monthly challenges, expert guidance, and a supportive digital sisterhood, we provide the tools and inspiration you need to reach your goals, unlock your full potential, and live a more joyful, fulfilling life.
There’s no risk—only reward.
There’s no perfect time—only now.
There’s no one else—only you.
And this is your time to BE YOU.
Meet The Coaches
Kim: Mother of four. Former NFL Cheerleader. Certified Yoga Instructor.
And your biggest cheerleader in becoming the best version of YOU.
With over 20 years of experience in both the corporate and fitness industries, I’ve coached hundreds of professionals to break through plateaus, rediscover their motivation, and achieve goals they once thought were out of reach.
As a high-impact sales and motivation coach, I combine strategy, mindset work, and movement to help women reset and rise. Whether we’re breathing through a yoga flow, mapping out your goals, or transforming your daily habits, I’m here to guide you every step of the way.
This work is my passion—and your transformation is my mission.
Krista: Mother of three. Zumba Instructor. Wellness Coordinator.
And your go-to guide for fun, feel-good fitness and vibrant living.
With a strong background in health and wellness—and a deep love for dance—I’ve helped women reconnect with their bodies, boost their energy, and fall in love with movement again. As a certified Zumba instructor and wellness coordinator, I believe workouts should be joyful, not just effective.
My passion for nutrition, healthy living, and positive mindset makes me a powerful ally for anyone looking to elevate their daily habits and feel their absolute best. Whether we’re dancing, laughing, or goal-setting, I’m here to support you every step of the way on your journey to Be You.